Optimize profitability through pricing. We cover why pricing is a critical immediate lever, the "math" of revenue versus volume, and the three main strategies: cost-plus, peer pricing, and value-based. Using a T-shirt business example, it illustrates how price changes impact margins. Attendees will learn to select the right strategy based on their industry's competition and differentiation.

Presenter: David Kulow and Edouard Lyndt, Boston Business Mentors

Duration: 60min