Your brand, content, processes, products, and ideas may be some of your most valuable business assets — but many business owners aren’t sure how to properly protect them. In this practical, information-focused webinar, attorney Jason Toomey will break down the four main types of intellectual property — trademarks, copyrights, trade secrets, and patents — in plain English. You’ll learn what each one protects, common mistakes to avoid, what you can handle on your own, and when professional guidance makes sense. If you’re starting a business or growing one, this session will give you a clear framework for protecting what you’re building.

Duration: 60min