A well-run newsletter can become an easy profit center in your business while strengthening customer relationships. Unlike social media, you aren’t relying on an algorithm; you have direct access to your audience. But without a plan, it can quickly become a weekly chore that takes time without producing results.

About the presenter: Steve Strauss (mrallbiz.com) is "America’s leading small business expert." A seasoned attorney, serial entrepreneur, and global speaker, he is the bestselling author of 18 books, including The Small Business Bible, and a former USA Today columnist.