Are you looking to take your small business to the next level or start a brand-new online store, but feel overwhelmed by all the options? Welcome to the ultimate eCommerce primer! In this video, business mentor Rob Stutzman (40+ years of business experience, including 30 years leading marketing initiatives at Verizon) breaks down exactly what eCommerce is, why small businesses need it, and how to choose the right platform for your goals. [What You’ll Learn] Whether you want to cut out the middleman, expand your market reach, or launch a brand-new product, we have you covered. We dive deep into the "Big 6" major platforms, evaluating their key features, costs, use cases, and unique benefits: