Sarina Sherwin

I can help you clarify your brand strategy, refine your messaging, and use data to make smarter marketing decisions. I specialize in helping nonprofits, social enterprises, and small businesses move from reactive to strategic marketing by building systems that turn insights into measurable impact.

About Me
I’m a marketing strategist and fractional CMO with more than 20 years of experience across corporate, startup, and nonprofit sectors. A Kellogg MBA, I bring a blend of analytical rigor and creative storytelling to my work and enjoy helping purpose-driven teams align their marketing with their mission. Before founding my consultancy, I led marketing and customer strategy at Reebok and Delta Air Lines, and have since supported fintech and social impact organizations in building scalable, data-informed growth.

A Little Bit More
I’m active in my community, serving in several leadership roles within the Girl Scouts of Eastern Massachusetts and within my children’s school district. Outside of work, you can often find me on sports fields cheering my kids on, surfing The Wall in New Hampshire or skiing in the White Mountains.