Barbara Bix

As a B2B marketing strategist, I work with high-tech, health care and professional service organizations to shorten the sales cycle. I can help you:

• Clearly articulate your value proposition

• Characterize your most promising prospects and referral partners

• Leverage your network to identify sales opportunities, new service ideas, and referrals

• Analyze buyers’ behavior to ensure that your messages reach their targets

• Develop product and service enhancements that directly match your customers’ needs and priorities

  • Create sales and marketing aids (including websites, case studies, and customer testimonials) that accelerate the buying process

• Stay high on decision makers’ radar until they are ready to buy

• Develop marketing plans that make the most of your time and marketing dollars

Career: I’ve worked in strategic marketing and new product development roles for four Fortune 500 companies, co-founded a business applications software company, launched a complementary medicine, practice at a Boston Teaching Hospital, and ran a strategic marketing consultancy for 15 years.

Education: Wharton MBA, post-graduate coursework at Northeastern’s State-of-the-Art Engineering Program and the Harvard School of Public Health.

Interests: I enjoy spending time with friends, gardening, walking, playing bridge, reading, swimming, and taking strength classes at the gym.