2026 Content & Promo Calendar
How to use:
Plan / design: 6–8 weeks before
List / photograph: 4 weeks before
Promote heavily: 1–2 weeks before
January – Fresh Start + Organization
Key themes: New Year, organization, self-care, planners, fitness, declutter.
Jan 1 – New Year’s Day
Focus: planners, calendars, goal trackers, habit trackers, printable planners, wellness items, home organization labels.
Mid–Jan – “Fresh Start” / decluttering
Storage bins, labels, minimalistic home decor, digital downloads for organizing.
Ongoing: Winter decor, cozy items (scarves, candles, knitwear).
February – Valentine’s Day & Self-Love
Key themes: love, romance, friendship, self-care.
Feb 14 – Valentine’s Day
Start pushing: mid-January.
Products: jewelry, cards, custom portraits, couple gifts, mugs, candles, sexy/fun gifts, pet-themed valentines.
Galentine’s Day (Feb 13)
Best friends gifts, girls’ night, feminist / girl power items.
Self-love / Anti-Valentine’s
“Treat yourself” items, funny anti-valentine cards, self-care bundles.
March – Spring & Easter Prep
Key themes: spring refresh, Easter, St. Patrick’s Day.
Mar 17 – St. Patrick’s Day
Products: green apparel, funny shirts, bar / party decor, shamrock jewelry, digital party printables.
Spring decor (late March onward)
Florals, pastels, gardening, nature, Easter prep.
Spring cleaning
Labels, bins, chore charts, printable checklists.
April – Easter, Weddings, & Mother’s Day Prep
Key themes: Easter, spring weddings, early Mother’s Day.
Easter (date varies – in 2026 it’s April 5)
Products: baskets, bunny decor, kids’ shirts, religious items, egg hunt printables, table decor.
Wedding season prep (April–June)
Invitations, bridal party gifts, signs, decor, wedding favors, guestbooks.
Mother’s Day prep
Start listing/promo mid-April.
May – Mother’s Day & Graduations
Key themes: moms, teachers, graduations, spring/summer.
Early May – Teacher Appreciation Week (US)
Gifts, thank-you cards, classroom decor, printable tags.
Mother’s Day (2nd Sunday in May – May 10, 2026)
Custom jewelry, family name items, photo gifts, spa/self-care gifts, mugs, cards.
Graduation season (May–June)
Grad party decor, cards, class of 2026 items, personalized gifts, dorm decor.
June – Father’s Day & Weddings
Key themes: dads, weddings, Pride Month, summer.
Pride Month (all June)
LGBTQ+ pride merch, inclusive designs, rainbow everything.
Father’s Day (3rd Sunday in June – June 21, 2026)
Personalized tools, BBQ gifts, mugs, tees, joke gifts, hobby items.
Weddings & bridal showers
Bridal party gifts, robes, tumblers, signs, favors.
July – Summer, Travel & Patriotic
Key themes: summer fun, 4th of July, travel, outdoor.
July 4 – Independence Day (US)
Red/white/blue decor, picnic items, shirts, party printables.
Summer vacation & travel
Luggage tags, travel organizers, family trip shirts, camping items.
Outdoor / backyard
Garden decor, yard signs, outdoor games.
August – Back-to-School & Fall Prep
Key themes: school, teachers, planners, early fall.
Back-to-school (early–mid August onward)
Teacher gifts, classroom decor, kids’ name labels, school planners, lunchbox notes.
Dorm & college
Room decor, posters, organization, motivational prints.
Fall / Halloween prep
Start designing & listing fall/Halloween items in August.
September – Fall, Halloween & Q4 Prep
Key themes: autumn decor, cozy, Halloween, early holiday planning.
Labor Day (1st Monday in September)
Long weekend sales, “end of summer” clearance.
Fall decor (all month)
Pumpkins, leaves, neutrals, cozy mugs, blankets, candles.
Heavy Halloween listing / promo
Costumes, decor, party printables, spooky jewelry, gothic items.
Start preparing Christmas/holiday collections by late September.
October – Halloween & Holiday Build-Up
Key themes: Halloween, spooky, early Christmas.
Oct 31 – Halloween
Push costumes, party items, last-minute digital printables (instant downloads).
Holiday & Christmas prep
Start actively listing and promoting Christmas, Hanukkah, winter items from early October (or even late September).
Q4 gifting
Gift guides, bundles, stocking stuffers, personalized gifts.
November – Peak Holiday Sales
Key themes: gifts, cozy, sales events.
Early Nov – Holiday shopping launches
Gift listings by recipient: mom, dad, teachers, kids, coworkers, etc.
Thanksgiving (4th Thursday in Nov – Nov 26, 2026)
Fall/Thanksgiving decor, table settings, hostess gifts.
Black Friday (day after Thanksgiving)
Small Business Saturday
Cyber Monday
Offer discounts, bundles, limited editions, “only X left” urgency.
Prep your banners, coupon codes, and listing SEO by late October.
December – Christmas, Hanukkah & New Year Prep
Key themes: Christmas, Hanukkah, year-end, New Year.
Christmas (Dec 25)
Ornaments, stockings, wrapping, cards, last-minute digital gifts, personalized everything.
Hanukkah (date varies – in 2026 it starts Dec 8)
Decor, gifts, Judaica, candles, kids’ crafts.
New Year’s Eve (Dec 31)
Party decor, printables, 2027 planners, resolution / goals products.
Gift cards & digital downloads
Great last-minute offerings when shipping cutoff passes.
